The Vodkapundit, obviously trying to ramp up his hit count, suggests that not only is this the Year of the Blogger, but that Glenn Harlan Reynolds deserves the award rather than some composite.
Naming a person unknown to most people is unusual, but not unheard of. A few years back a scientist whose name I still don't know won the award. Andy Grove (1997) is not exactly a household name etiher. Besides, not much could be worse than picking Gorby as Man of the Decade in 1989, when he will spend eternity as a footnote to Reagan's biography.
Besides, it would be a good run-up to Professor Reynold's Supreme Court appointment.